Facebook engages in ‘privacy zuckering’ to get user consent for facial recognition

Facebook is rolling out a handful of privacy-related updates to is platform ahead of a new European Union (EU) data privacy law that goes into effect next month.

The EU’s General Data Protection Regulation (GDPR), which seeks to extend and tighten the scope of data protection law in the EU, takes effect on May 25. And although the jurisdiction is limited to the EU, Facebook has confirmed that some of its privacy changes will later be applied to other regions of the world.

As part of its privacy spring cleaning, Facebook is asking users in some regions to review how the company uses their data, including what personal information they share with Facebook — with prompts to update or remove the information.

While Facebook is keen to put a positive spin on its actions — “We not only want to comply with the law, but also go beyond our obligations to build new and improved privacy experiences for everyone on Facebook,” as the company said in a statement — the social network giant makes it pretty clear what options it wants users to select.