The war against Elton Musk’s “bad” critics of Tesla and its content was overshadowed by the company’s media. The company, which entered last month due to delayed Model 3 orders, received support from the famous writer Dan Neil of the Wall Street Journal. Neil has turned off his Twitter account after the responses to the support script.
Tesla’s crises and delayed orders continue to be more news than the next generation of vehicles. Due to the ongoing production crisis since the beginning of 2018, the company delayed Model 3 orders, allegedly shaken by the fact that many customers canceled orders. This did not stop Tesla, and a higher-level version of Delayed Model 3 began to be produced. In fact, one of these special versions was opened to experts for test drives.
The world famous writer Dan Neil of the Wall Street Journal tested top model 3 and rated it positive in a summer. Neil has already taken the reaction of Twitter followers on his own as he made positive comments about the company and the company that was already overreacting.
The review of the new model 3, made by Neil, with a dual motor was very short. These positive evaluations, which were mostly brief notes after a test drive, seemed to have been made to eradicate the effects of the crisis. Neil, who created a perception that Tesla was trying to polish the situation, tried to objectively evaluate the company’s pointing to some of its flaws, but the issue was not the quality of the vehicle. The anger of the customers was that the upper version of the vehicle they ordered had to be produced, even though they were already kept waiting for months. When he approached Tesla on such a situation, his mouth was already burning. It turns out that Dan Neil took his sin on this.
The leading figures of the media, such as Neil, are experts in creating a perception that makes companies’ politics natural by writing and saying what they write. Events like this are often used to solve the phrase “The customer is always right” and to convince customers that the dose of response is reduced. If the anger of the scale is more dominant than ever, the real purpose of such actions will also emerge.
Exposed to Twitter criticism, perhaps by followers, Dan Neil chose to answer openly questions first. Then his messages began to harden. It was impossible for Neil’s alone to respond to all of them. That’s why we had to close the Twitter profile.
We know that Elon Musk wants to get rid of bad news about Tesla’s accidents, crises, problems of autonomous driving systems, or shareholders. Dan Neil did not make a statement after closing his profile. Let’s see how the process will work from now on.
Author: Alptug Acar
MIS Student, writer, litte bit programmer.