When Instagram copies stories from Snapchat, engagement increases rapidly. Earlier this year, Facebook announced that Instagram Stories already has 500 million active users per day. While Instagram embeds story forms, it’s not good for long-term video products, IGTV. The Facebook company is now inspired by Snapchat and TikTok to improve IGTV’s design and features.
Instagram has released a new IGTV design, which is available on the main standalone and Instagram applications. This redesign is a bit in line with other popular applications like TikTok and Snapchat. In essence, Instagram tried to find out what works for TikTok and Snapchat and integrate it into IGTV.
IGTV no longer offers traditional navigation tabs like “For You”, “Next”, “Popular” and “Next”. Instead, long-form video applications now offer channels that are controlled by many algorithms. This is how TikTok shows your content.
Another interesting part of the redesign is a new vertical scroll similar to the Snapchat Feed Bait. IGTV users can scroll vertically to display video networks that are algorithmically recommended. The first video above will be played automatically while the user can touch to play another video on the web.
Previously, in the main application, Instagram featured IGTV videos in user feeds and offered live video visualization in the feed. In this way, users can test IGTV videos while increasing their commitment to the country.
Last week, Explore Will Ruben from Instagram told TechCrunch that the idea of redesigning IGTV was to make it more profound.
IGTV as a stand-alone application is not good. This application is not in the overall graph of App Stores. According to Sensor Tower, TikTok is the most downloaded App Store application in the first quarter of 2019.
Instagram can no longer worry about IGTV, because all long format videos are now neatly placed in the main application. But to increase commitment, the company seems to play with a number of ideas. The portrait length format is slightly different from what you usually find in TikTok, and that’s probably the only thing that holds it back.