Microsoft and Sony have said that they have achieved a strategic partnership where Sony will develop Microsoft’s cloud streaming games and media, and both will work together to use new sensory images.
The agreement is still in its early stages, there are still many details that must be set. But the owners of two large interactive entertainment franchises themselves – Microsoft Xbox and the Sony PlayStation platform – will work together to transfer games and content to users and provide developers with new development tools.
“Over the years Microsoft has become an important business partner for us, although of course the two companies also compete in several fields,” he said in a statement from Sony CEO Kenichiro Yoshida. “I believe that developing together our future cloud solutions will make an important contribution to the development of interactive content.”
The deal strengthens Microsoft Azure’s cloud computing business, which helped drive the market value of Redmond-based companies to more than $ 1 trillion last month. It also helps Microsoft Amazon Web Services to run Microsoft Cloud Markets.
Amazon also jumped into the gaming market, offering the latest game creator technology tools, and the acquisition of Twitch nearly 1 billion. Dollar, an important goal for players to see other players competing in the electronic sports market.
Japanese company Sony is also a major supplier of smart phone chips and other devices. Sony and Microsoft announced that they could develop a new sensor-based chip using Microsoft artificial intelligence for business customers. The two companies do not determine how the chip should be used.
Today, smart rooms are used in applications such as the detection of defective elements of production lines that are more accurate than in human inspectors.
Sony and Microsoft want to find out how Microsoft’s AI tools can be used in Sony consumer products to provide an intuitive and easy-to-use AI experience.
It is believed that Microsoft’s technology for tasks such as image recognition and speech understanding compete with more well-known rivals, Google, but the focus on business customers has left fewer opportunities for technology that consumers touch. In contrast, Sony produces a variety of televisions, telephones and other consumer devices.
“Sony has always been a leader in entertainment and technology and the collaboration that we announced today is based on the history of this innovation,” he said in a statement from Microsoft CEO Satya Nadel.