US regulators hit four companies for electronic cigarettes with letters on Friday warned that Instagram Instagram ads, Facebook and Twitter could not meet federal rules.
The Food and Drug Administration and the Federal Trade Commission condemned Solace Technologies, Hype City Vapor, and Humble Juice Co. and Labor Liquid Laboratory for disclosure of health and safety risks to social media publishers who receive compensation for the sale of their products,
The regulator said the company violated advertisements and tagged its products, not a statement: “WARNING: This product contains nicotine. Nicotine is an addictive chemical that the FDA needs since August.
“Given the significant addiction, failure to detect the presence and risks associated with nicotine raises concerns that social media publishing may be unfair or tend to mislead consumers,” he said in a separate letter to four companies. They also asked companies to review their marketing material and publications on influential social media to ensure they contained the right information and warnings.
Regulators do not prevent companies from using this type of marketing to promote electronic cigarettes. However, the FDA requires them to include a warning stating that the product contains nicotine and that nicotine is an addictive chemical.
“Years of progress in controlling tobacco among young people are now threatened by the epidemic of the use of electronic cigarettes by children, and unfortunately studies have shown that many young people are wrong or unaware of the risks and availability of nicotine in electronic cigarettes” Commissioner Sun Sharples said in a statement. “It is therefore important to ensure that producers, vendors and others include mandatory health warnings about nicotine addiction on packaging and advertising. Especially popular on social media platforms among children”
Vliyatelite is people who have many followers and are often paid to promote products for Twitter, Instagram and Facebook, which seem more authentic than advertisements. The use of social media is a popular form of advertising for electronic cigarettes, even though the practice is still under control. Market leader Yuul closed their account in the fall under pressure from the FDA, continuing to investigate the company’s business practices.
The FDA is trying to control what it calls a “teen epidemic.” According to a federal study, the use of electronic cigarettes in secondary schools increased 78% last year.
Public health groups are urging regulators to limit electronic cigarette advertisements. With influential company Philip Morris International promoting new iQoS tobacco, Reuters found that one of the 21 models violated the company’s marketing code and printed tempting images in a luxurious setting. The company responded to its social media campaign.
The four companies quoted on Friday have 15 working days to respond to concerns raised by the regulator and communicate what must be done with them.